Creative Overview
STONE FAKER is a self-initiated spec commercial for the existing brand STONE FAKER — created independently, not commissioned by the brand.
The film explores the intersection of material, surface and space. Its visual language presents interior design not as decoration, but as a deliberate act of composition.
Approach
Every spec production follows the same principle: the concept comes first, the technology serves it. The four phases describe this way of working — not a shot-by-shot record of this particular film.
Creative Brief & Concept
Self-initiated brief. Idea, tone, colour palette and pacing are defined before production begins.
Visual Development
AI-assisted image development under creative direction — key images are selected for consistency with the concept.
Motion & Composition
Camera movement, timing and sequence structure, guided by creative direction.
Editing & Finishing
Edit, colour grading, sound design and finishing — the step that turns individual shots into a film.
